Twinning Labs featured in Kantar

We're excited to share that Twinning Labs has been featured in Kantar's Global Innovation Tracker for the week of February 23, 2026: a weekly briefing that spotlights five commerce innovations from around the world chosen to inspire and educate industry leaders.

Kantar's analysis highlights how Twinning Labs is transforming enterprise decision-making by building real-time digital twins from first-party data. Rather than relying on delayed reports and backward-looking forecasts, our platform lets teams simulate thousands of traceable, counterfactual scenarios (covering pricing, promotions, messaging, and product changes) and compress what traditionally takes weeks or months of analysis into hours.

The feature also calls out what makes our approach fundamentally different: full traceability. Every simulation outcome is anchored in a persistent memory graph and tied back to source-of-truth inputs and assumptions, removing the "black-box" constraint that has historically limited adoption of advanced modeling.

We're proud to be featured alongside innovations from Church & Dwight, Swiggy, TikTok Shop, and Iceland, companies rethinking how brands engage shoppers, scale commerce, and leverage AI across markets.